About Us

Our History and Consultants

Elegance first opened December 2006, and we have since expanded and are located at Arrowwood Resort in Okoboji, IA. Our enthusiastic and professional consultants will gladly assist you in finding the gown you have always dreamed of! We can also help you find the perfect accessories to complete an outfit or find something to wear in our casual wear boutique clothing. Our comfortable, at home atmosphere will make your gown and accessory shopping stress free.

Meet Our Consultants

Sarah Ruhs
Owner and Consultant

Sarah and her husband, Mike, opened Elegance in December 2006 and have been going strong since. Their daughter, Savannah, was born in the summer of 2014 and loves to come to work with her mom when she gets the chance. In March of 2017 their second daughter, Sierra was born. Sarah loves every part of the bridal and prom business! She really enjoys the excitement of getting in the new styles and trends year after year. One area of specialization is the tuxedo department. She loves helping the brides and grooms or the prom guys decide on their tuxedos for their big day. Since December of 2006, Sarah has expanded the business next to the Arrowwood Resort and has increased the boutique clothing department to include something casual to something more elegant. Sarah loves this job because she has gotten to know and help so many great people in the community and has made some awesome friends in the business! In her spare time, you can find Sarah spending her time with her family and gaining knowledge on the latest trends in the business.

Courtney Vonnahme
Store Manager

Courtney, the store manager and a bridal consultant of Elegance, specializes in helping clients finding the perfect attire for a special occasion, whether it’s proms, weddings, red carpet events, or just everyday attire. Courtney grew up in Okoboji and enjoys cooking, golfing, and going on long walks with her dog. Spending time with her family is very important to her. One thing she loves about her job is accessorizing people and being creative to get customers outside of their comfort zone to try something on they didn’t think they would like. She has several favorite memories during her time at Elegance, but one she will never forget was around the time she first started. She was helping a young lady, who said she never wore dresses, find a dress for prom; once the young lady found her dress she broke out into tears saying she had never felt beautiful until she tried that dress on. Courtney then realized this job isn’t just about helping people try on beautiful clothing, but it’s about helping someone feel better about themselves when they walk out the door than when they walked in.

Ashley Lage
Bridal and Prom Consultant

Ashley has loved Prom season her whole life so, when the opportunity arose to be a part of a great team at Elegance for Prom season and beyond, she jumped right on it! Her favorite part of her job is not only to help the girls find the perfect dress, but to further accessorize them to show them just how awesome they can look on their special day. She has too many favorite memories to share just one of her time so far! When Ashley isn’t working at Elegance you can find her teaching swim lessons, watching Fixer Upper or playing volleyball. She is originally from Manning, IA and graduated from Buena Vista University in May 2014.

Ashley Hodgell
Sales Consultant

We’re super excited to have Ashley back at Elegance! She loves helping prom girls and doing tuxes for the prom guys. When she’s not working, she’s spending her time with her two boys and her dogs.

Trista Morris
Sales Consultant

Trista is a Sales consultant at Elegance and enjoys helping customers feel great. She was born and raised in the Iowa Great Lakes area and enjoys spending time with her kids. When she is not at work she is always on the go with her kids and their activities. A favorite memory for Trista is all of the fun had making work not feel so much like work.

Lauri Carlson
Sales Consultant

Lauri loves working at Elegance as a Sales Consultant on the weekends. She brings the spunk everyone needs on a busy Prom Saturday! Her most memorable moment thus far has been making a connection with people in the community.

Lora Johnson
Sales Consultant

Lora is a Sales consultant at Elegance, but has been involved with the business from the start as she is Sarah’s mom. Lora enjoys working with Prom girls along with modeling for our style shows. In her spare time she enjoys hanging out with her granddaughter and creating curtain masterpieces.